Think of the last time you went into a store for just one thing. Did you leave with only that item? Probably not. Extra items seem to jump into our baskets. This is impulse buying. Smart stores design their space to make this happen. It is a gentle push towards a fun, unplanned purchase.
Ever wondered how retail Middle East retailers encourage unplanned buys? Here are their simple secrets.
Place items that tempt by the checkout:
The line to pay is a powerful spot. People are waiting with their money ready. Small treats are placed here. Think cheap candy, magazines, or phone chargers. These are low-cost and feel like a little reward. It is an easy yes for a last-minute grab.
Make people smell something good:
A pleasant smell makes people feel good. A happy shopper stays longer and looks more. Stores might use a simple scent from a bakery section or fresh laundry smell near clothes. This good feeling can make people more likely to buy something fun for themselves.
Let customers touch the products:
If you can touch it, you are closer to buying it. Stores keep some products out of boxes. A soft blanket folded on a shelf invites a feel. A smooth kitchen tool is left on a counter to hold. This connection builds a quick wish to own the item.
Use clear signs about price and value:
Shoppers decide fast. Clear signs help them decide in your favor. Labels like “Daily Deal” or “Only $5” stand out. A sign saying “Buy Two, Get One Free” suggests a smart choice. People see the value and often add the item without much thought.
Put popular items in the back:
Milk and bread are things everyone wants. Stores often place these staples at the back. To get there, shoppers walk past many other aisles. They see many products they did not plan to buy. This extra travel time increases the chance of an impulse purchase.
Create small displays in different spots:
Stores avoid empty spaces. They fill areas with themed displays. A display of summer snacks near drinks, or travel-size products near the pharmacy. These little shops-within-the-shop catch the eye. They suggest items you might have forgotten or suddenly want.